Bringing a Global Jewelry Brand Into the World of Documentary Film
How BLK MKT Studios produced "CRAFTD Stories" for UK-based jewelry brand CRAFTD, a documentary-style video series spotlighting the individuals shaping modern culture through their craft, featuring renowned photographer Jonathan Mannion and rising artist JayDon.
Project Overview
CRAFTD is a direct-to-consumer men's jewelry brand known for premium materials and a lifetime guarantee on every piece.
For their Stories series, they brought us on for a multi-day production across New Jersey and New York City, profiling the people behind the culture, starting with Jonathan Mannion, the photographer behind some of hip hop's most iconic album covers, and R&B artist
Behind the Scenes
three-day production across multiple locations between New Jersey and New York City, handling every piece ourselves: audio, lighting, and filming.
Mannion's piece was filmed in his archive-filled studio, while Jaydon's episode moved between a rented studio space on Canal Street and his first sold-out show in Brooklyn. Each episode was cut into two parts to fully do the stories justice, with a separate batch of short-form content edited for social.
