Choreographing a Cohesive Brand Identity For a Regional Dance Competition
How BLK MKT Studios established a clear visual system for Elite Dance Challenge, then brought it to life through a redesigned website.
Project Overview
The Elite Dance Challenge brand varied across different digital and physical media placements. We standardized all of their logos, colors, and fonts into a brand guideline that clearly defines how brand assets should be used. We also included a photography styling guide to help them coordinate consistent event photography and editing style across different vendors.
Website Design
Event dates and hotel booking links were hard to find on Elite Dance Challenge’s old website. We rebuilt their site’s UX and structure to condense information and make pages scannable at a glance. We applied the brand identity across every page, with a UX designed to display essential information above the fold.
