Lifestyle-Driven Content Creation & Grassroots Vendor Collaboration
How BLK MKT Studios Modernized Yacht Club Soda’s Image and Social Media Presence
Project Overview
Yacht Club Soda is a Rhode Island–born, family-owned bottler of premium artisan beverages since 1915. They came to BLK MKT Studios to modernize their brand image and bring new life to their social media presence.
We developed lifestyle-driven photo and video content and collaborated with local vendors to expand organic reach and show customers exactly where to find Yacht Club Soda across the state. The result is a more consistent, contemporary brand presence that honors their heritage while helping a new generation discover “The Official Soda of Rhode Island.”
Photography & Video Production
We built a content library for Yacht Club Soda by working with the local restaurants, bars, and breweries that stock their products across Rhode Island. This approach put their sodas and seltzers in authentic, everyday moments while giving customers a clear map for where to grab a bottle.
Strategic Collaboration
We are proud to have collaborated with local businesses such as: Narragansett Beer, Seven Stars Bakery, Trinity Repertory Company, Graduate by Hilton, Coast Guard House, Long Live Beerworks, Ocean State Sandwich Company, Iggy’s, Shore’s Market and many more!
Brand Graphics & Collateral
Our friends at Yacht Club Soda approached us to create a collection of promotional apparel, and we couldn’t wait to jump on board. As with all branded merchandise, our goal was to go beyond simply placing a logo on a shirt. We developed custom graphics that felt fun, wearable, and unmistakably Yacht Club, while adding something new to the brand.
Working with a heritage brand more than 100 years in the making, we wanted the collection to feel rooted in its history. We reimagined Yacht Club’s classic arch logo in a hand-drawn outline style, paired it with stacked typography, and illustrated a soda bottle against a timeless yacht club scene framed by nautical rope.
The artwork stayed true to Yacht Club’s signature navy and varsity blue palette, printed on faded Comfort Colors tees for a lived-in, vintage nautical feel. We rounded out the collection with a classic foam trucker hat featuring the new handcrafted typography.
