Scaled Lead Volume & Improved Marketing Foundation for a full-service general contracting & design-build company
How BLK MKT Studios Rebuilt Stanek Construction's Marketing Foundation and Scaled Lead Volume
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Stanek Construction's marketing was misreporting and underperforming. Once the data was honest, we were able to generate profitable ROAS. We eliminated inflated tracking, recovered wasted ad spend, and rebuilt the campaign architecture to convert audiences with real purchase intent. The result is a system that runs brand search at a fraction of its original cost, freeing budget to reach new buyers. SEO and content help the right people find the right content at the right moment, unlocking organic search conversions at more than four times the industry average. Now Stanek Construction leverages a scalable lead pipeline built with clean attribution data and efficient ad spend.
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Stanek Construction builds additions and renovations across Massachusetts and Rhode Island. When they came to us, their dashboard looked healthy with 400+ leads per month, steady growth, and strong engagement. The problem: most of it wasn't real.
Their marketing had three compounding issues:
Inflated Attribution: Google Analytics was overcounting leads by 66%. Ad spend was being optimized against data that included bots, duplicate form fires, and inaccurate conversion tracking.
Wasted Brand Spend: People already searching for Stanek by name were being intercepted by broad Smart Campaigns at $1.84 - $6.43 per click. They were overpaying for demand that already existed.
No Path to New Buyers: With budget misallocated to brand defense, there was nothing left to invest in high-intent, non-brand search. This is the traffic that we need to scale their business.
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Rebuilt conversion tracking so leads only count on confirmed form submission.
Separated high-value quote requests from general contact inquiries.
Added 1,000+ negative Keywords and bot blockers to all lead capture forms.
Isolated brand search into a brand defense campaign with a bid cap.
Reallocated freed budget toward non-brand, high-intent renovation searches.
Deployed SEO strategies on project case study pages to convert organic traffic.
Our Results
78% Reduction in brand CPL down from $21+ to $4.70
13.5% Conversion Rate From organic search
Customer Acquisition Cost Accurately projected from real campaign data
Advertising Design
Before managing any digital ad campaigns, we developed a refreshed visual direction for Stanek Construction’s advertising efforts. This included designing a large format billboard and establishing a consistent look for future placements. The goal was to create a unified brand image that could scale across both traditional and digital mediums.
Website Design
We designed the Stanek Construction website on WordPress with a focus on user experience. The new structure makes it easy for homeowners to understand each service, browse the “Our Work” gallery, and request a free quote without friction. Every element was built to simplify decision making and present their work with clarity.
Photography, Video Production, and Drone
To elevate their project portfolio, we captured drone videography that showcases full exterior renovations from a wider, more comprehensive perspective. The overhead views reveal details of each project’s structure, layout, and overall finish in a way traditional photography cannot, helping homeowners see the complete scope of the work.
