Lead Growth Across New Markets
How BLK MKT Studios helped oversee digital strategy and acquisition for a last-mile delivery operation, servicing ~13,000 households weekly with a catalog of 450+ products.
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Helped the company achieve the fastest period of growth in their 144-year history, surpassing all new customer acquisition and monthly revenue targets for 11 consecutive months. An advanced omnichannel strategy was deployed to optimize marketing spend across Google Search, Performance Max, and Meta, supported by a unified creative approach.
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Achieved a 355% Period-over-Period increase in organic search traffic across Google and Bing, driving an overall 35% YoY expansion in total organic traffic while sustaining a highly qualified 76% on-site engagement rate.
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Audited site infrastructure to identify and resolve critical 404 errors, directly improving user experience and organic search positioning while simultaneously boosting Google Ads Quality Scores to lower average CPCs.
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Restructured Google Business Profiles (GBP) to cleanly separate the core "Dairy/Delivery" entity from the physical "Storefront." This eliminated search intent fracture, drastically reduced bounce rates, and drove a significant surge in non-brand local impressions.
About A.B. Munroe Dairy
Munroe Dairy has been delivering fresh milk and groceries to homes across Southern New England since 1881. They partnered with BLK MKT Studios to bring their historic business into the twenty-first century while staying true to the traditions that make their brand so loved.
Our team deeply integrated with theirs to understand their customers and the values that define the "Munroe Dairy difference". From there, we produced a full content ecosystem with photography, videography, illustration, and graphic design that supported both email marketing and Meta advertising campaigns.
This work strengthened their organic presence, increased customer engagement, and helped bring new households into the Munroe community while preserving the legacy that has defined them for more than a century.
Typographic Logo Re-Creation (To Vector)
Using a 1975 Munroe Dairy newspaper advertisement as the primary reference, BLK MKT Studios recreated the brand’s classic typography from scratch, rebuilding each letter as clean, editable vector artwork.
With no existing high-resolution or vector-based logo files available, this process preserved an important piece of Munroe’s history while creating a flexible, modern asset for use across all digital and print applications.
The restored wordmark also established a consistent typographic foundation for the brand’s future standards and materials.
Bottle Re-Design & Additional Packaging
BLK MKT Studios was asked to redesign Munroe Dairy’s iconic glass bottles to highlight the benefits of glass over plastic.
We refreshed the brand colors, incorporated new messaging and callouts, and used the classic milkman comic illustration to emphasize the company’s rinse-and-return program.
Brand Family
BLK MKT Studios was asked to create a cohesive family of brands under the Munroe name, expanding the identity across Munroe’s Bakery, Munroe’s Ice Cream, Munroe’s Meals, Munroe’s Produce, and Munroe Delivers.
Each sub-brand was designed to feel distinct while remaining clearly connected to Munroe Dairy’s established heritage and visual identity.
