Stanek construction
Advertising Design
Web Design
Video Production
Photography
Drone
Stanek Construction is a Massachusetts based general contractor with a reputation for quality work, clear communication, and projects that are built to last.
They partnered with BLK MKT Studios to build a digital marketing ecosystem that reflects the quality of their work and gives customers a clearer, more confident path to choosing the right contractor.
ANALYTICS & RESULTS
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Increase in Followers
Over a 12-month period, our organic social media efforts have driven steady audience growth across Meta platforms. The client’s combined Facebook and Instagram following increased by 24% year-over-year, reflecting the success of our content strategy in driving visibility and brand engagement on social media.
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Engagement Rates
Stanek’s Facebook content averaged a 10% engagement rate and Instagram averaged an 8% engagement rate for the year. Both are significantly higher than the typical 1%-3% engagement range for home improvement and contractor categories, demonstrating that the content is resonating with real homeowners and driving meaningful interaction.
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High Intent Profile Visits
Social media posts regularly drove profile visits in the double digits, with many Facebook posts generating more than fifty profile visits each. This shows that the content not only performed well but also pushed homeowners to take the next step in considering Stanek for a project.
ADVERTISING DESIGN
Before managing any digital ad campaigns, we developed a refreshed visual direction for Stanek Construction’s advertising efforts. This included designing a large format billboard and establishing a consistent look for future placements. The goal was to create a unified brand image that could scale across both traditional and digital mediums.
WEBSITE DESIGN
We designed the Stanek Construction website on WordPress with a focus on user experience. The new structure makes it easy for homeowners to understand each service, browse the “Our Work” gallery, and request a free quote without friction. Every element was built to simplify decision making and present their work with clarity.
Before + After
They say a photo is worth a thousand words, and in construction, transformation is the story. We created before and after photos that clearly show the level of work Stanek brings to every project. These visuals give homeowners immediate proof of concept and make it easy to understand the difference professional craftsmanship can make.
DRONE & VIDEOGRaphy
To elevate their project portfolio, we captured drone videography that showcases full exterior renovations from a wider, more comprehensive perspective. The overhead views reveal details of each project’s structure, layout, and overall finish in a way traditional photography cannot, helping homeowners see the complete scope of the work.
