Behind the Scenes: BLK Friday Sale Video
If you’ve ever woken up during the middle of the night, turned on the TV and got force-fed the paid programming ads because nothing else was on air - this is for you. An ode to the late night nostalgia that had that quirky, eccentric, yet comforting drone to the commercials that lulled you back to sleep. We adopted the essence of these and took it to an even more ridiculous level.
Unfortunately, bad news out-sells good news and negative comments burn brighter than ones of appreciation. So to tap into that, we asked our team to hit us with their most annoyed, disgusted and blasé takes on our apparel.
It was a very serious matter…
